Driving Strategic Growth

How Credit Union 1 Leveraged Cotribute to Scale Membership

In a recent episode, Cotribute CEO Philip Paul and Credit Union 1 CEO Todd Gunderson shared how CU1 utilized Cotribute’s innovative account and loan opening platform to achieve remarkable membership growth. Over the first six months of 2024, CU1 saw average monthly new member growth rise from 23 to 472—an increase of 1,952%—and achieved a 4.6% organic growth in membership. A dramatic 527% spike in new member acquisition from December 2023 to January 2024 underscored the platform’s impact. Todd and Philip explore the strategic, operational, and technological factors behind this success. Watch the full episode below.

Cotribute is the award-winning fintech platform that enables customer and margin growth through delightful digital acquisition and onboarding experiences. Cotribute seamlessly integrates with Core, LOS and online banking systems and is on a mission to deliver compelling digital experiences to every banking customer.

  • Credit Unions & Community Banks

  • Member, Deposit & Loan Growth

  • Automation & Operational Efficiency

  • Embedded Banking