Digital Transformation Drives Deposit Growth at First Fidelity Bank

First Fidelity Bank (FFB) is revolutionizing its deposit growth strategy through the implementation of a new digital platform. In response to intense competition from various financial institutions, FFB has embraced a digital-first approach to acquire new customers. This initiative began with Health Savings Accounts (HSAs), yielding significant success and prompting the bank to extend the platform to other consumer and business account types. The episode features discussions with John Symcox, CIO of FFB, and Philip Paul, CEO of Cotribute, highlighting their successful collaboration. Listen to the full episode here